BeTrendMe’s ultimate gossip girl Blake Lively is the first face for Gucci’s new female fragrance, Premiere! Blake is joining other famously beautiful stars, Evan Rachel Wood, Chris Evans and James Franco, whom all represent the high-fashion label. Blake will star in a short film for Premiere which will be revealed at the Venice Film Festival this upcoming September, as well as an endearing print campaign that will accentuate the young stars beauty. The scent is said to have old hollywood charm, and will have top notes of bergamot, orange blossom, white flowers and musk. Frida Gianni, Gucci’s creative designer created the bottle to ‘look like a fashion accessory’ and reflect Gucci’s heritage. This isn’t Blake’s first high-fashion campaign, BTM loved Blake as the face for Chanel a couple years ago! Her beauty is unmistakable and BTM can’t wait to see the final outcome of this exciting collaboration!