BeTrendMe loves Kate Moss and we love Rag & Bone so we couldn’t be happier that they have collaborated. That’s right kids Kate Moss is the new face of the Rag & Bone ad campaign. The delicious design duo have recently opened their first European store in London so it was only fitting to pick the prettiest Brit BTM could think of. Ms.Moss was photographed in North West London for the fall/winter 2012 collection. The concept behind the campaign and shoot was to create Kate being caught in a moment. The designers wanted to keep things real with natural light and minimalist make-up. In the photos Kate’s ensembles look similar to that which she would wear daily so it only makes sense that Rag & Bone made the best choice for their first ad campaign.