It has just been announced that pop star Justin Bieber is going to be the face of Adidas Neo “Live Your Style” campaign. When asked about his choice to collaborate Bieber said, “I found a real connection with NEO because it is about fashion, freedom, and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the greatest ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too.” Justin has been wearing a pair of gold NEO sneakers throughout his latest tour and is giving away pairs of the same shoes online. BeTrenders you can get the clues on the Adidas NEO Facebook page for a chance to win a pair and meet Justin in person!